The first EMEA
summit for SDR Leaders
becoming operators

David Wilkins builds communities and products that help go-to-market teams thrive.

As founder of SDR Leaders of USA, APAC & EMEA, he has grown a global community of 15,000+ SDR Leaders, RevOps leaders, and GTM operators across EMEA and North America. The community hosts masterclasses, playbook sessions and in-person meetups, all focused on elevating the role of the SDR leader from pipeline manager to GTM talent architect.

Prior to this, he worked across high-growth SaaS environments (Snowflake, Infoblox and Solace), helping build scalable sales development engines from the ground up.

Sara Storm is SVP EMEA at N.Rich, with 23+ years in B2B leadership across revenue and GTM roles in enterprise and mid-market. A hybrid sales and marketing leader, she is known for pulling marketing, sales, customer success and RevOps into one revenue engine — and for a sharp take on what actually moves pipeline in account-based GTM.

She also writes and speaks on modern GTM through her newsletter, numerous podcasts, and keynotes across Europe.

Luciana Juarez is a bilingual (English/Spanish) Sales Development leader specialising in early-stage, high-growth startups. Currently leading the Sales Development function at AI-powered scale-up Xelix, she has built and managed teams of 20+ SDRs, Team Leads, and Managers across HRTech, MarTech, and FinTech. Passionate about designing scalable processes, driving cross-functional initiatives, and bringing structure to ambiguity, Luciana thrives in fast-paced environments and has a strong bias for action. An active member of the SDR leadership community, she's a big believer in creating the right environment, mindset, and motivation for reps to do their best work and succeed.

Matthew Mothersole is a senior GTM leader who has spent his career building revenue engines that scale. At Traction on Demand he progressed from team lead to manager to managing managers, scaling that SDR org from 2-40 SDRs and their leaders, helping take the business from growth stage to IPO.

He now serves as Director of Global Sales Development at Valona Intelligence, a global leader in AI-powered competitive and market intelligence, where he leads GTM strategy, territory and ICP design, BDR motion, pipeline infrastructure, sales and marketing alignment, and commercial team development across international markets. He operates at the strategic level, turning ambiguity into execution and early-stage commercial thinking into repeatable, scalable revenue motion.

Dariia Gerasymova is a creative outreach leader who believes the best outbound is human-first and emotionally intelligent. She specialises in building prospecting motions that earn attention, increasing reply rates by 32% through creative, personalised outreach.

At Influ2, she led the outbound growth motion and delivered 123% of quota. She is also the Founder of Try Everything: Creative Outbound, where she educates sales teams on how to weave creative techniques into their everyday framework — turning cold outreach into memorable, high-converting conversations.

Alexander Mueller is the founder of Revenue Enablement, a boutique RevOps-as-a-Service consultancy working with high-growth B2B companies from Series A through scale-up — including Parloa, Qonto, Tacto, and Emnify — as well as PE-owned and acquisition-track businesses.

He is one of the few RevOps leaders who has actually carried a number and led from the front: he has held several Interim Head of Sales roles and built multiple SDR teams with global reach. That operator background is the difference in how he works — he comes in at C-level to set strategy, then stays hands-on to implement it, not just hand over slides. The companies he has helped scale, including Cognigy, Europe's largest AI exit to date, and Forto, represent billions in combined valuation.

Matt Corley is Senior Director of Sales Development at Darktrace, the leader in AI-native cybersecurity. With a proven track record across 10+ years scaling top-performing teams at companies like Okta, he is recognised for driving high-quality pipeline, operational rigour, and modern AI-led GTM execution.

He firmly believes culture is a core growth lever, investing heavily in building high-performing, engaged teams where people genuinely know and support each other. Blending analytical precision with storytelling, he values turning data into clear narratives that drive action, alignment, and results.

A hands-on leader who takes the time to understand every individual in his team, he is passionate about developing future sales talent and building SDR functions that consistently deliver real commercial impact and are seen as a strategic layer of the GTM organisation.

Maryna Nikitchuk is a BizDev leader and consultant, currently Senior Business Development Manager at NASDAQ, with 13+ years of B2B sales experience. She has held senior leadership roles at PROS, AppsFlyer, Expandi.io and Very Good Security, managing teams as large as 23+ people and consistently hitting $100,000,000+ annual pipeline generation targets.

A recognised Central and Eastern European expert, Maryna advises on strategic leadership, fractional rep leadership, and hiring, onboarding and enabling EMEA native-language-speaking teams.

She curates a popular Telegram channel on sales development that is widely followed across Eastern Europe, and is an author and lecturer on the “BD, Sales & Marketing” course.

Sam Glasspool has spent over a decade building and improving sales development teams across the SaaS industry, with a focus on taking functions that are underperforming or newly formed and turning them into reliable pipeline engines.

At OpenText, he led a three-month transformation that was followed by three consecutive record-breaking pipeline quarters, managing a team of more than 40 prospectors and their managers across EMEA and the Americas. At Genesys, he held a series of EMEA regional and global leadership roles, running account-based and migrations SDR teams through several phases of change, and was part of the leadership team that achieved half a billion in qualified pipeline in a single year.

Today, as Senior Director of Global Sales Development at 8x8, he reports to the CMO with global ownership of the SDR function, leading work across qualification quality, tech stack, GTM consulting, partner pipeline and AI strategy. Sam is particularly interested in the people side of performance leadership, developing skills, creating a safe environment to learn in, and helping individuals find what works for them to succeed.

Cassie Yusofi is a global tech executive, founder, and go-to-market strategist who has spent her career helping ambitious companies scale across borders, industries, and stages of growth.

As Chief Sales Officer at CI HUB Connector, she leads strategic initiatives focused on growth, partnerships, and market expansion. Previously, she founded an AI startup backed by leading European investors and held executive leadership roles at some of the fastest-growing SaaS companies across Europe, LATAM and Asia. Over the past decade, Cassie has built and led international revenue organizations, launched businesses in new markets, advised startups and scale-ups, and become a recognized voice in AI, sales leadership, and GTM strategy.

She is a frequent speaker, mentor, and startup advisor, known for her practical insights on scaling companies, navigating change, and turning ambitious ideas into sustainable growth. With a career spanning three continents and a passion for empowering founders and future leaders, Cassie brings a unique perspective on building globally minded organizations.

Yusuf Mouharrem is SDR Campaigns Manager for EMEA at Darktrace. He partners closely with Sales Development, Marketing, and Sales leadership teams to design and execute programmes that help SDRs create more opportunities and generate pipeline across the region.

His role sits at the intersection of strategy and execution. He supports SDR teams through targeted outbound campaigns, event-driven motions, account prioritisation initiatives, pipeline acceleration programmes, and follow-up strategies that help maximise engagement before and after key marketing activities. He also works across multiple stakeholders and regions to ensure campaigns are scalable, measurable, and aligned to business objectives.

Having previously led SDR Campaigns at Zscaler, he has spent several years focused on helping SDR organisations operate more effectively, drive stronger results, and create meaningful conversations with prospects. He is passionate about sharing best practices, building repeatable processes, and helping teams turn great ideas into tangible outcomes.

George Storm is Chief Revenue Officer at N.Rich, the AI-native ABM platform, where he leads the full go-to-market organisation across Sales, Marketing, Customer Success, Partners, and Solution Engineering under a single number. In B2B SaaS since 2014, he has held CRO, VP Sales, and sales enablement leadership roles across European software companies, building and scaling revenue teams at every stage of growth.

Bárbara de Ancede spent her first career years helping owners of anxious dogs and cats change their pets' behaviour using positive reinforcement. Doing B2B sales, it turns out, isn't that different.

A veterinary doctor turned sales leader in 2017, she spent 5 years at Amplemarket. She founded the Business Development team, became SDR team lead and then AE, building the outbound engine that generated 200+ meetings per month and teaching customers to prospect like pros.

An ADHD mother of two, Bárbara knows first-hand what sustaining high-performance sales results actually takes. She now builds top-performing outbound systems B2B teams can run themselves, with a little help from AI and automation.

Dr. Miguel Damas is a performance and longevity physician who helps founders and executives perform at their highest level without burning out. Board-certified and trained in sports and lifestyle medicine, he pairs advanced diagnostics with close, personal coaching to build a protocol around one person at a time. He has treated high-responsibility clients in more than 40 countries and is the founder of Prime Human Performance.

Simona Gatta is RVP of EMEA Business Development at Docebo, where she leads the region's BD organisation and owns pipeline strategy across the funnel.

She helped build Docebo's global BDR function from the ground up, going from individual contributor to leading a team of 40+ reps across 7 managers. That experience shapes how she thinks about pipeline today: less activity-metric theatre, more signal-led, AI-enabled targeting that actually predicts who converts.

Simona is equally focused on the people side, coaching managers rather than just reps, and building the leadership bench that lets a BD org scale without breaking. Several of the managers and leaders she has developed now run their own teams.

Pradeepa Kolli is VP of Global Sales Development at LHH, part of The Adecco Group, a Fortune 500 organisation. A Forbes Business Development Council member, she has spent her career as a "0→1 builder" of high-performing SDR and Mid-Market/Commercial sales teams at Meta, Nutanix and Infoblox.